VPN: Netflix’s ‘Squid Game’ Still Most-Searched Korean Content Worldwide

Erik Gruenwedel

Netflix’s dystopian series, “Squid Game,” is still the most-searched Korean drama worldwide, according to new data from VPN Overview, a cybersecurity firm.

The original series generated seven Prime Time Emmy nominations and two wins for “Outstanding Lead Actor” and “Outstanding Directing” in a drama series

The online survey analyzed a list of the most popular Korean dramas of the last few years, both available on Netflix and other platforms, to discover which one was the most-searched worldwide.

“Squid Game,” released on Netflix on Sept. 17, 2021, remained No. 1 with almost 15 million average monthly searches, seven times the No. 2 on the list. A worldwide success, the first season of “Squid Game” generated a whopping 1.65 billion hours of viewing in the first month of its release, which is the equivalent of 182,000 years.

The survival drama follows the story of a group of 456 people, all in deep financial hardship, who are invited to play a series of deadly children’s games for the chance to win a large sum of money.

Second on the list is ‘All of Us Are Dead’ with almost three million average monthly searches. The series revolves around a group of South Korean high schoolers who have to fight a zombie apocalypse that breaks out unexpectedly and is based on a Naver webtoon of the same name. Netflix released the series on Jan. 28 and has been renewed for a second season.

At No. 3 is romantic drama, “Business Proposal,” with more than 1.5 million average monthly searches. The series tells the story of an employee who accepts to go on a blind date and finds out that the date is actually her boss. The series is available on Netflix in selected regions.

Further down on the list, “True Beauty,” inspired by a popular webtoon of the same name, is fourth with 1.47 million average monthly searches, while “Our Beloved Summer” is fifth with 924,000 average monthly searches.

“It is interesting to see how even one year after its original release, ‘Squid Game’ is still so popular all over the world,” VPN said in a statement.

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Top 10 most searched Korean Dramas worldwide
Rank Title Release Year Searches
1 Squid Game 2021 14,720,000
2 All of Us Are Dead 2022 2,840,000
3 Business Proposal 2022 1,510,000
4 True Beauty 2020 1,470,000
5 Our Beloved Summer 2021 924,000
6 Crash Landing on You 2019 884,000
7 Hellbound 2021 879,000
8 Itaewon Class 2020 680,000
9 Love Alarm 2019 592,000
10 Hospital Playlist 2020 562,000


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