Tips to Help Your Business Proposal Stand Out

A business proposal typically contains an overview of the business, its products or services, and some compelling reasons why the reader should buy or use them. Therefore, this type of document can be the key to winning new clients and contracts and thus help take your venture to the next level. But what actually goes into a good proposal? How can you make sure yours stands out from the rest? In today’s post, we’ll explore ten tips that will show you how to write a business proposal and make it outshine your competitors.

Keep It Simple

When it comes to proposals, sometimes less is actually more. That’s why lots of experts recommend keeping your document simple and to the point. A simple proposal is easier to understand and won’t overwhelm your potential client. Plus, a straightforward approach will help you close the deal faster. That said, there are a few key elements that every proposal should include:

  • Introduction. Your intro needs to outline who you are and what you do.
  • Problem description. Make sure to describe the problem that you intend to solve for your prospect.
  • Proposed solution. In this section, you should offer a viable solution to their pain points and a pricing breakdown.
  • An overview of your team and experience.
  • Next steps for the client.

If you succeed in covering all of these bases in a clear and concise way, you’ll start moving in the right direction.

Know Your Client

Before you get down to creating your proposal, you need to get to know your clients better. There are some sound questions you will want to ask yourself about your prospect prior to pitching to them.

  • Who are they?
  • What do they do?
  • What are their goals?
  • What are their possible pain points?
  • What has been their experience with similar projects in the past?
  • How much do they know about this particular project?
  • What is their budget?


Needless to say, you cannot just go into your business proposal blindly. You must devote enough time and effort to researching your prospects. It would be best if you learned about the company you’re proposing to. Also, make sure to understand their needs and look into their competitors’ business and their strategies. Once you do that, you’ll be able to put together a truly strong and effective document.

Backup Your Data

Backup your data

Data is one of the most important things you can do to protect your business. If you still need to develop a robust data backup plan, it’s high time you attended to this task. First things first, decide what data you need to be backed up. This might include your current and prospective customers’ data, employee data, and more. Also, you’ll need to choose a backup method. There are many options available, including cloud storage, external hard drives, and tape backups.

Set up a schedule for backing up your data. This should be done regularly to ensure no information can be breached or accessed by unauthorized users. Test your backups periodically to make sure they are working as intended; store backups in a safe where they will not be damaged or lost.

Make It Visually Appealing

Since the main purpose of a business proposal is to convince them to buy from you, you need to make it as visually impressive and appealing as possible. After all, your document is likely to be vying for your customer’s attention and competing with other similar proposals. So, the last thing that you want is to let your proposal be overshadowed by others. For this, you need to use only high-quality images relevant to the content of your proposal. Also, it’s important that you choose an attractive layout and typography to your advantage. Make your proposal interactive, and don’t forget to incorporate your company’s branding. It’s also a good idea to check out some examples of visually compelling proposals and see how your own stacks against them.

Make Things Easier with Dedicated Templates

Business proposal templates

To streamline your proposal creation process and ensure that the necessary information is included, you may want to rely on the power of customizable templates. These tools can help you put together a great proposal much faster and easier. A wide variety of templates are available online; alternatively, you can create your own. Just make sure that no key section is missing from your document. Otherwise, you may risk appearing unprofessional. By using a template, you can be sure that everything is in place and complete.

Have a Contingency Plan

As with any business venture, it’s important to have a contingency plan in place when working on your business proposal. It might be very handy in case things don’t go as planned. This means having alternative options for every step of the process, from pricing to delivery. Having such a plan under your hood can prove to your potential clients that you’re prepared for anything and that you’re serious about getting the job done right.

Last but not least, put your contingency plan into action before you present it to your prospects so that you know for sure it works.


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