If you’ve never written a company profile before, the first time can be a little intimidating. A company profile’s purpose, after all, is not just to include basic details about the brand. It must also highlight the strengths of your company clearly and confidently. Consider it to be something akin to your company’s resume.
To help you create this incredibly important document for your business, you’re going to need some expert advice. In this article, we have tips, templates, and samples to help get you started.
What Is a Company Profile? Meaning, Basics, and More
A company profile is a professional summary that describes a business and what it does. You’ll need a professional company profile if you’re trying to hook investors, but you can also use it to pacify other stakeholders, including clients and people visiting your site for the first time.
The style and length of a company profile can vary depending on the nature of the business. For new start-ups, a concise two-page profile might be sufficient, highlighting the core aspects of the company. Established organizations, on the other hand, may include additional sections showcasing their achievements, such as awards, certifications, and an extensive client portfolio.
Ultimately, the profile should reflect the company’s identity, mission, and notable accomplishments. Above all, a company profile is an opportunity to let your brand’s true colors shine. It is your gateway to showcasing your company’s strengths and leaving a lasting mark on the minds of your audience.
What to Include in Your Company Profile
A well-written company profile is clear, concise, accurate, and completely up-to-date. Good spelling and grammar are crucial—be on the lookout for typos, and be sure to read it through several times; you might even consider using a proofreading tool as another check.
Aside from these two points, your company introduction should also include the following elements:
1. The Business Details
It’s called a corporate profile for a reason—company or business profile content should pull double-duty as an easy-to-read report that details all the most important aspects of your brand, business, and goals.
This most certainly includes extremely basic information, such as contact information for your company. We’ve listed some of the most important things that any business profile needs to include. These tidbits should be readily available and easy to find:
- Company name
- Established date
- Physical address per location
- Phone and fax numbers
- Website URL
- Email address
2. The Company Basics
These items will vary depending on your industry and what you happen to do specifically; skip anything that’s irrelevant to your company, picking and choosing only what you need to include.
This is one area where you can really showcase what your company has done and where it would like to take itself in the future. Invite the reader into your legacy. Show them the world that you’re trying to build with your team.
- Description of the business, including its mission and/or vision.
- Product descriptions
- Description of services
- History, expansion, and growth
- Public relations
- Industry information
- Safety, health, and environmental policies
- Core team details
- Client portfolio
3. The Highlights
Now: your bragging rights. We’ve shown the reader where the company has been. Now, it’s time to prove to them that you’re already a team of winners.
- Special programs and projects
- News or media recognition
4. Client Portfolio
If possible, you can include a list of the prominent clients or customers you have served and highlight any major partnerships. You can add testimonials or success stories from satisfied customers to build trust and confidence in your company’s ability to deliver quality products or services.
5. Optional Items
You may see the following items in other company profiles or within the samples and templates below. If you’ve got the data or the pedigree to back any of the following up, these extra details might be of particular interest to your audience, especially to potential investors.
- Annual sales
- Financial targets
- Number of employees
With all of these different key details in mind, you can start to build a business profile template that includes them all. Fill in the blanks, and you’ve got the perfect foundation on which to build your company’s profile.
Company Profile Samples and Templates
If you’re hesitant to simply throw it all down at once, you can also borrow your company profile format from any successful brand that you follow, adapting it loosely to your needs. You can also find a free business profile sample online—plenty of business influencers and template services offer their take on the matter for you to exploit.
Read on to find the perfect company profile PDF for your small business. You’ll need a PDF editing tool, converter, or application to open or edit some of these; we can suggest a few browser-based PDF editors if you’re stuck.
1. Keeping Your Business Profile Format Short and Sweet
This first template (from TidyForm) is short and sweet. If this is your first time creating a company profile, it might be a good one to start with. It’s clean and simple; the sections in blue help prompt you with what should be included in each area.
This basic business profile template (from FormsBirds) offers the reader a breath of fresh air with just a splash of color. With this option, you can put your own company logo at the top and edit the color theme throughout the document to match.
Another great business profile template (from FormBirds). It begins with a useful table of contents; you can go through the index and simply add what you need to add as you go. If you prefer crisp, clean, and structured documents, you’ll like this one a lot.
2. A Slightly More Involved Company Introduction
This company profile format (from TidyForm) uses an outline instead of a table of contents. You can read through each page quickly; each section and level shows you exactly what you should include. It’s also available as a DOC file, as well.
This business profile format (from FormBirds) is stunningly visual—it takes the reader on a vibrant and illustrative adventure, all while informing them about your company’s charter vision and achievements. If you have the media to flesh it all out, it’s one of our top recommendations, especially for pitches.
Another great option if you prefer a visual theme is this template, also from FormsBirds. You can add company and team photos for a personal touch, along with graphs and charts that show off your numbers.
This business profile template (from TidyForm) is as simple and attractive as it is useful. If you’re worried about overloading your audience with information, the style of this company profile PDF will be able to help you organize it into something much more approachable and readable.
3. Telling It Like It Is: The Full Monty
If you’re at the helm of a company that is constantly growing and evolving, you’re going to need a corporate profile of corresponding proportions. This option (from TidyForm) is more than capable of containing even extremely abundant accounts of accomplishments and other information.
This stylish company profile PDF (from FormBirds) is completely stunning in terms of graphic design, straight-up. You’ll find visual motifs and charming thematic elements throughout all 33 pages, and any of them can be customized around all the information pertaining to your company in particular.
No matter how much you have under your belt already, you’d be hard-pressed to run out of room here.
Write a Perfect Company Profile: First Impressions Matter a Lot
With any luck, at least one of the corporate profile samples mentioned here gives you just what you need: the perfect canvas upon which to base your own.
Once you’ve gotten all the clerical stuff out of the way, we encourage you to make your own profile. The goal is to reach out and touch the reader with what you do; a well-written corporate profile is a perfect way to win.